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CPF FUNDED GRANT DETAILS

Implementation of a Marketing Strategy to increase patient participation in Medication Therapy Management at a Community Pharmacy
Principal Investigator Amanda Pasche, PharmD
Project Title Implementation of a Marketing Strategy to increase patient participation in Medication Therapy Management at a Community Pharmacy
Grants Awarded Number 128
Status Grant Complete, 2014
Organization Goodrich Pharmacy
Location Anoka, Minnesota
Grant Category Medication Management, Safety & Quality
Keyword Marketing
Grant Docs CPF Synopsis | Letter | Letter | Brochure | Poster
Objectives The purpose of this research project is to determine whether implementing a marketing strategy that includes a generic recruitment letter and an informational brochure about Medication Therapy Management MTM prior to a recruiting phone call will increase the number of participating patientsin a Community MTM practice setting by increasing patient awareness and knowledge. The secondary purpose of this research project is to determine if the MTM informational brochure including an endorsed letter from the patients primary care provider PCP will increase participating patients when compared to informational packets with a generic recruitment letter.
The Community Pharmacy Foundation
Funding Since 2002 | Chicago Illinois
 
 
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