CPF FUNDED GRANT DETAILS

Pharmacists have proven that they are capable of providing smoking cessation services to patients who are ready to quit. Hispanics make up 12.5% of the population US Census 2000 and because of increasing immigration and family size, the Hispanic population is expected to grow to 16.7% by 2011. Evidence shows that Hispanic smokers report less advice to quit smoking than non-Hispanic smokers. Therefore, there is a need to create a culturally-appropriate smoking cessation program that pharmacists can manage in a community pharmacy setting. The primary objective of this project is to develop a series of brief interventions, which includes cognitive reframing strategies, for counseling Hispanic pharmacy patients regarding smoking cessation. Secondary objectives include: 1 to introduce anti-smoking advertisements via local Spanish radio stations 2 to market the smoking cessation program at cultural events and 3 to collaborate with other health care providers who serve Hispanic patients. Patients will be surveyed to determine their satisfaction with the pharmacist interventions and cessation rates will be calculated using a saliva test to verify the patients smoking status.