This project is predicated upon the finding that pictures closely linked to text can, when compared to text alone, markedly increase attention to and recall of health education information. It has been shown that 23% and 34% of English and Spanish speaking patients, respectively, cannot adequately read and understand medical information in their spoken languages. Therefore, patients with low literacy skills are especially likely to benefit from a picture-based patient education pamphlet, although it is shown that all patients could in fact benefit. The primary objective of this project is to create picture-based patient education pamphlets for each of the top 200 drugs ranked by volume in sales, initially targetted to five independently operated community pharmacies in Georgia.
Mercer University College of Pharmacy and Health Sciences