The purpose of this project is to promote relationships between patients and community pharmacists in the marketing of medication therapy management using consumer-focused design thinking methods to convert patient needs into demand for services. This is a cooperative effort between the University of Minnesota College of Pharmacy, the Minnesota Pharmacists Association, and Mark It Advertising which is a Minnesota marketing firm with successful pharmacy initiatives including the AwareRx.org campaign to educate Internet users about the dangers of rogue Internet pharmacies. This project is intended to engage consumers in new and exciting ways to redesign the way MTM services are delivered. The objectives of this project are to, 1. Conduct interviews with patients and consumer advisory panels to describe MTM from the patient perspective, 2. pilot test the MTM message in a limited number of pharmacies, 3. develop a consumer-focused MTM marketing plan for use in all pharmacies collaborating in the project, and 4. evaluate effectiveness of the MTM marketing plan in terms of patient participation in MTM, and selected clinical outcomes of care.