CPF FUNDED GRANT DETAILS
Grant Title: Implementation of a Marketing Strategy to increase patient participation in Medication Therapy Management at a Community Pharmacy
Grants Awarded Number
Grant Complete, 2014
Medication Management, Safety & Quality
The purpose of this research project is to determine whether implementing a marketing strategy that includes a generic recruitment letter and an informational brochure about Medication Therapy Management MTM prior to a recruiting phone call will increase the number of participating patientsin a Community MTM practice setting by increasing patient awareness and knowledge. The secondary purpose of this research project is to determine if the MTM informational brochure including an endorsed letter from the patients primary care provider PCP will increase participating patients when compared to informational packets with a generic recruitment letter.
Click to read more