CPF FUNDED GRANT DETAILS

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Grant Title: Implementation of a Marketing Strategy to increase patient participation in Medication Therapy Management at a Community Pharmacy
Grants Awarded Number
128
Status
Grant Complete, 2014
Organization
Goodrich Pharmacy
Location
Anoka, Minnesota
Grant Category
Medication Management, Safety & Quality
Keyword
Marketing
Grant Docs
CPF Synopsis | Letter | Letter | Brochure | Poster | Presentation
Objectives

The purpose of this research project is to determine whether implementing a marketing strategy that includes a generic recruitment letter and an informational brochure about Medication Therapy Management MTM prior to a recruiting phone call will increase the number of participating patientsin a Community MTM practice setting by increasing patient awareness and knowledge. The secondary purpose of this research project is to determine if the MTM informational brochure including an endorsed letter from the patients primary care provider PCP will increase participating patients when compared to informational packets with a generic recruitment letter.

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  • Applicant:
    Amanda Pasche
    PharmD
    Goodrich Pharmacy