This project will address vaccine hesitancy and build consumer confidence using CDC-tested messages adapted to the voice of the pharmacist. There will be "on the ground" communications efforts deployed using pharmacists in 5 carefully chosen markets where vaccine hesitancy rates are high. The profession wide public awareness campaign (Pharmacists for Healthier Lives) will serve as the media platform for the confidence campaign which is also supported through a subcontract from APhA as part of a CDC vaccine messaging contract.
PhD, BPharm, FAPhA, FFIP
American Association of Colleges of Pharmacy